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Our Thoughts |

  • All
  • Customer Journey
  • Marketing Automation
All
  • All
  • Customer Journey
  • Marketing Automation

Why Leads Unsubscribe From Emails (and How to Win Them Back)

You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more!

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How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

Digital marketing automation saves time but, if not done well, it can risk alienating your audience.   How do you find that happy medium?   Read on …

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The Dangers of Purchased Lists

It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences.

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Social Media Usage Statistics Digital Marketers Need in 2022

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking.

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What is AI (Artificial Intelligence) Marketing?

It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly!

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Strategies and Differences in B2B vs B2C Marketing

Good marketers know that not every strategy is created equal. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.

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Three SEO Tactics to Leave Behind in 2022

If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective this year.

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An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

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The State of MarTech: Growth Strategies That Drive Results

Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and …

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Building a Good Brand Relationship via Email Marketing

Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse!

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How to Convert Data into Actionable Results

Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.

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Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see …

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Marketing Automation |

Would you rather shout at a demographic or talk to each customer? We are a SharpSpring Platinum Certified marketing automation re-seller.

Learn how our marketing automation platform can help personalize your customer’s journey.