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Our Thoughts |

  • All
  • Customer Journey
  • Marketing Automation
All
  • All
  • Customer Journey
  • Marketing Automation

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

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The State of MarTech: Growth Strategies That Drive Results

Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and …

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Building a Good Brand Relationship via Email Marketing

Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse!

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How to Convert Data into Actionable Results

Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.

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Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see …

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What Is Influencer Marketing (and Why Does It Matter)?

Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.

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Why CRM Automation Is Critical to Growing Sales Revenue

Businesses that use CRM automation have a distinct advantage over their competition.

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What Is Growth Marketing?

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in …

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How Omnichannel Marketing Automation is Changing the Industry

An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store …

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Why Improving Your Local SEO Matters

It’s no secret that SEO is important to ensure your business gains traction with customers via organic traffic. What is less well understood is that …

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Guide to Competitor Analysis in 2021

The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor …

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Chatbots Improve User Experience on Your Website

As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google …

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Marketing Automation |

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