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My Left Foot recognized for prestigious web design award

Basel, Switzerland – Sep 12, 2022 – The Web Excellence Awards, a leading international interactive web awards competition, has announced the 2022 award winners to highlight this year’s “best of the best” in web design and development.

Why Leads Unsubscribe From Emails (and How to Win Them Back)

You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more!

Social Media Usage Statistics Digital Marketers Need in 2022

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking.

Strategies and Differences in B2B vs B2C Marketing

Good marketers know that not every strategy is created equal. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

How to Convert Data into Actionable Results

Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.

What Is Influencer Marketing (and Why Does It Matter)?

Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.

What Is Growth Marketing?

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something… Continue reading What Is Growth Marketing?

Top 5 Customer Retention Marketing Strategies

One of the most important aspects of running a business is your level of customer retention. Making a one-time sale simply isn’t enough; you must aim to create a loyal customer base that will stick with you over the years. And to effectively build this type of brand trust and client loyalty, you need a… Continue reading Top 5 Customer Retention Marketing Strategies

10 Tips for Better Behavior-Based Segmentation

Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics here are ten helpful tips for enhancing your behavior-based segmentation.    … Continue reading 10 Tips for Better Behavior-Based Segmentation