Category: Customer Journey

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking.

Good marketers know that not every strategy is created equal. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.

Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something… Continue reading What Is Growth Marketing?

One of the most important aspects of running a business is your level of customer retention. Making a one-time sale simply isn’t enough; you must aim to create a loyal customer base that will stick with you over the years. And to effectively build this type of brand trust and client loyalty, you need a… Continue reading Top 5 Customer Retention Marketing Strategies