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Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go.   If this blog found you, then maybe you… Continue reading Best Practices for Effective Email Drip Campaigns

Why CRM Automation Is Critical to Growing Sales Revenue

Businesses that use CRM automation have a distinct advantage over their competition.

How Omnichannel Marketing Automation is Changing the Industry

An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines. With an omni-channel strategy, customers enjoys a seamless shopping experience across modes: From a computer or… Continue reading How Omnichannel Marketing Automation is Changing the Industry

Why Improving Your Local SEO Matters

It’s no secret that SEO is important to ensure your business gains traction with customers via organic traffic. What is less well understood is that there are multiple types of SEO, and each of them are vital to help your brand reach the customers who are looking for your specific products and services. In other… Continue reading Why Improving Your Local SEO Matters

Guide to Competitor Analysis in 2021

The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results. As an agency, you want to help your clients set themselves apart. It’s easy… Continue reading Guide to Competitor Analysis in 2021

Chatbots Improve User Experience on Your Website

As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not. For… Continue reading Chatbots Improve User Experience on Your Website

Understanding Cross-Channel Marketing Strategy

While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels.   For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link… Continue reading Understanding Cross-Channel Marketing Strategy

Why You Need a Marketing Automation Agency and How to Choose One

With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into… Continue reading Why You Need a Marketing Automation Agency and How to Choose One

10 Tips for Better Behavior-Based Segmentation

Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics here are ten helpful tips for enhancing your behavior-based segmentation.    … Continue reading 10 Tips for Better Behavior-Based Segmentation

Why a Powerful MarTech Stack is a Must-Have During a Recession

As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can be helpful to take comfort in the many ways people are coming together in our country with efforts that are truly unprecedented. Many professional communities and leaders in the industry… Continue reading Why a Powerful MarTech Stack is a Must-Have During a Recession