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Why Leads Unsubscribe From Emails (and How to Win Them Back)

You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more!

How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

Digital marketing automation saves time but, if not done well, it can risk alienating your audience.   How do you find that happy medium?   Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy.   Positive Forms of Digital Marketing Automation & Their Benefits First, let’s… Continue reading How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

The Dangers of Purchased Lists

It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences.

What is AI (Artificial Intelligence) Marketing?

It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly!

My Left Foot Receives Platinum Certification in SharpSpring Partner Certification Program

Toronto, ON, January 20, 2022 – My Left Foot a digital marketing agency, obtained platinum-level certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top performers with referrals, certification badges… Continue reading My Left Foot Receives Platinum Certification in SharpSpring Partner Certification Program

Three SEO Tactics to Leave Behind in 2022

If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective this year.

The State of MarTech: Growth Strategies That Drive Results

Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and the state of martech evolves has required marketers over the years to find new tools quickly and consistently. This has left many marketing teams managing a complex and disconnected stack of… Continue reading The State of MarTech: Growth Strategies That Drive Results

Building a Good Brand Relationship via Email Marketing

Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse!

Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go.   If this blog found you, then maybe you… Continue reading Best Practices for Effective Email Drip Campaigns

Why CRM Automation Is Critical to Growing Sales Revenue

Businesses that use CRM automation have a distinct advantage over their competition.