Navigating the Evolving Landscape of Social Media Engagement in 2024

Social media—it’s the ever-changing frontier of digital marketing. Just when we think we’ve got it all figured out, a new platform or trend emerges, challenging us to adapt and innovate. Today, the spotlight shines on Instagram Threads, LinkedIn’s resurgence in organic engagement, and the rise of AI in social media. Let’s explore these trends and… Continue reading Navigating the Evolving Landscape of Social Media Engagement in 2024

Will Google eventually credit traffic from AI? Yes, and here’s why

With the rise of AI-driven traffic, the question arises—should it be credited?

Decoding Google’s SPAM algorithm update

In today’s digital landscape, staying on top of Google’s algorithms is crucial for any digital marketer. The latest buzzword? Google’s SPAM algorithm. But what exactly does this mean for you?

Garbage in, garbage out. The AI accuracy dilemma

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Social platforms as search engines

In the digital marketing landscape, social media has been quietly transforming into the ultimate search engine.

Top 8 apartment rental marketing trends for 2024

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My Left Foot’s Approach to Real Estate Marketing

The traditional approach to marketing in the Canadian real estate sector had, for years, been a derivative of the same formula. And that worked for a while.

Should we stay or should we go?

What is the trend for companies bringing back employees to the office? Are more companies bringing employees back to the office for good or are hybrid working models the way of the future?

ChatGPT, ChatGPT and more ChatGPT

I thought this was an appropriate headline since everything I am reading about these days is the power behind ChatGPT, a company called OpenAI now owned by Microsoft. So, I waited in line for hours to access ChatGPT .