Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show …
Einstein said “In the midst of every crisis, lies great opportunity,” and while cutting through the uncertainties of this particular crisis may seem challenging, but …
As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can …
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows …
Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, white papers, and more. …
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is …
As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best …
With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is …
When asked, marketing agencies stated that list quality is of the utmost importance to surpassing their email marketing goals. So much so, 73% of agencies …
