It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences.
Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking.
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly!
Good marketers know that not every strategy is created equal. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.
Toronto, ON, January 20, 2022 – My Left Foot a digital marketing agency, obtained platinum-level certification in SharpSpring’s partner certification program. Through this program, SharpSpring, …
If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective this year.
Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.
Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and …
Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse!
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see …
Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.
Would you rather shout at a demographic or talk to each customer? We are a Platinum Certified marketing automation re-seller of Constant Contact Lead Gen & CRM, formally known as SharpSpring. Learn how our marketing automation platform can help personalize your customer’s journey.