Canaccede Financial Group

Canaccede Financial Group

CHALLENGE

Canaccede Financial Group is a leading full-service partner and provider of purchasing and servicing debt solutions for financial institutions managing receivables in Canada. The company manages over 4 billion in receivables across more than 600,000 Canadian accounts and wanted to evolve its brand presence in the marketplace. They engaged My Left Foot to create a new brand identity. What made this is a challenging brand identity exercise is that today, CFG is known primarily for debt buying services. They needed to change this perception to be recognized and valued, as a trusted advisor that provides insight, guidance, leadership, and a full-service suite of debt related solutions. They also had several product lines that needed to connect to the master brand.

 

 

SOLUTION

To enable this, we recognized the need to have a clearly articulated brand story to ensure that the service propositions and business lines were understood by their audiences. The design strategy for CFG included a new branded house structure based on a monolithic architecture. In this scenario, the brand architecture prominently features one master brand with its services or business units following as illustrated below.

 

 

We developed a new marque, font, imagery, and colour palette. We also provided direction on how to showcase the brand across all CFG communications assets.

Brand Architecture

New logo

More recent work

WISE Trust logo

WISE Trust

WISE Trust needed to bring a new brand to life along with a new website by connecting with members, creating awareness of the plan, while ...
Read More →

Canadian Apartment Properties REIT Annual Report

CHALLENGE An annual report is a company’s yearly report to shareholders, documenting its activities and ...
Read More →

Corporate Caterers

CHALLENGE Corporate Caterers is a catering food service company with over 30 locations across the ...
Read More →

Kings Club

CHALLENGE Kings Club, a new high-rise development in Liberty Village had an interesting problem. The ...
Read More →

CAPREIT – One of Canada’s largest REITs

CHALLENGE CAPREIT is one of Canada’s largest residential landlords and the company’s growth and success ...
Read More →