The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor …
As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google …
While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. …
One of the most important aspects of running a business is your level of customer retention. Making a one-time sale simply isn’t enough; you must …
With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is …
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show …
Einstein said “In the midst of every crisis, lies great opportunity,” and while cutting through the uncertainties of this particular crisis may seem challenging, but …
As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can …
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows …
Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, white papers, and more. …
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is …
As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best …
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My Left Foot Inc. 2024
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