Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.
Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and the state of martech evolves has required marketers over the years to find new tools quickly and consistently. This has left many marketing teams managing a complex and disconnected stack of… Continue reading The State of MarTech: Growth Strategies That Drive Results
Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse!
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.
WISE Trust needed to bring a new brand to life along with a new website by connecting with members, creating awareness of the plan, while ensuring that that members understood that while the name of the plan had changed, their financial future was in good hands.
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you… Continue reading Best Practices for Effective Email Drip Campaigns
Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.
Businesses that use CRM automation have a distinct advantage over their competition.
CHALLENGE An annual report is a company’s yearly report to shareholders, documenting its activities and finances in the previous financial year. But it is also a key medium to share the company’s mission and values to its audiences. We needed to demonstrate how the team at Canadian Apartment Properties REIT came together as a unified… Continue reading Canadian Apartment Properties REIT Annual Report
Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something… Continue reading What Is Growth Marketing?
My Left Foot Inc. 2024
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