WISE Trust needed to bring a new brand to life along with a new website by connecting with members, creating awareness of the plan, while ensuring that that members understood that while the name of the plan had changed, their financial future was in good hands.
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you… Continue reading Best Practices for Effective Email Drip Campaigns
Social media has also spawned all kinds of new marketing tools. Among them are influencers, people who’ve turned their knowledge of a topic, as well as their personalities, into a business.
Businesses that use CRM automation have a distinct advantage over their competition.
CHALLENGE An annual report is a company’s yearly report to shareholders, documenting its activities and finances in the previous financial year. But it is also a key medium to share the company’s mission and values to its audiences. We needed to demonstrate how the team at Canadian Apartment Properties REIT came together as a unified group… Continue reading Canadian Apartment Properties REIT Annual Report
Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something… Continue reading What Is Growth Marketing?
An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines. With an omni-channel strategy, customers enjoys a seamless shopping experience across modes: From a computer or… Continue reading How Omnichannel Marketing Automation is Changing the Industry
It’s no secret that SEO is important to ensure your business gains traction with customers via organic traffic. What is less well understood is that there are multiple types of SEO, and each of them are vital to help your brand reach the customers who are looking for your specific products and services. In other… Continue reading Why Improving Your Local SEO Matters
The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results. As an agency, you want to help your clients set themselves apart. It’s easy… Continue reading Guide to Competitor Analysis in 2021
As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not. For… Continue reading Chatbots Improve User Experience on Your Website