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My Left Foot recognized for prestigious web design award

Basel, Switzerland – Sep 12, 2022 – The Web Excellence Awards, a leading international interactive web awards competition, has announced the 2022 award winners to highlight this year’s “best of the best” in web design and development.

Why Leads Unsubscribe From Emails (and How to Win Them Back)

You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more!

How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

Digital marketing automation saves time but, if not done well, it can risk alienating your audience.   How do you find that happy medium?   Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy.   Positive Forms of Digital Marketing Automation & Their Benefits First, let’s… Continue reading How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

The Dangers of Purchased Lists

It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences.

Social Media Usage Statistics Digital Marketers Need in 2022

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking.

What is AI (Artificial Intelligence) Marketing?

It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly!

Strategies and Differences in B2B vs B2C Marketing

Good marketers know that not every strategy is created equal. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.

My Left Foot Receives Platinum Certification in SharpSpring Partner Certification Program

Toronto, ON, January 20, 2022 – My Left Foot a digital marketing agency, obtained platinum-level certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top performers with referrals, certification badges… Continue reading My Left Foot Receives Platinum Certification in SharpSpring Partner Certification Program

Three SEO Tactics to Leave Behind in 2022

If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective this year.

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.