While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link… Continue reading Understanding Cross-Channel Marketing Strategy
With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into… Continue reading Why You Need a Marketing Automation Agency and How to Choose One
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics here are ten helpful tips for enhancing your behavior-based segmentation. … Continue reading 10 Tips for Better Behavior-Based Segmentation
As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can be helpful to take comfort in the many ways people are coming together in our country with efforts that are truly unprecedented. Many professional communities and leaders in the industry… Continue reading Why a Powerful MarTech Stack is a Must-Have During a Recession
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by… Continue reading Top Email Marketing Trends for 2020
Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, white papers, and more. Different types of content will attract and engage different segments of your audience. The more different types of content you create, the wider your potential reach online — and you’ll… Continue reading Get More Leads With Interactive Content
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In… Continue reading 7 Marketing “Trends” That Are Here to Stay in 2020 and Beyond
When asked, marketing agencies stated that list quality is of the utmost importance to surpassing their email marketing goals. So much so, 73% of agencies reported that it’s their most important goal. In fact, list quality is vital to achieving nearly all of the other goals agencies listed as important. A clean list naturally… Continue reading Why a clean list is critical to your email marketing success
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