Canadian Apartment Properties REIT (CAPREIT) is a prominent real estate investment trust in Canada and the Netherlands, managing a vast portfolio of over 67,000 residential rental apartment and townhouse suites, as well as manufactured home community sites.
CAPREIT was looking to reposition itself in the rental market, aligning its brand with its expansion vision. As part of this transformation, the company unveiled a contemporary new brand identity and needed to implement it across various touchpoints, starting with its website. CAPREIT engaged My Left Foot to do just that.
To successfully convey CAPREIT’s new brand image and value proposition as the “Best Place to Live, Work, and Invest,” a comprehensive website overhaul was necessary.
Market research revealed that a 68% of website traffic originated from mobile devices, emphasizing the importance of a mobile-first design approach.
The revamped CAPREIT website embraced mobile usability best practices and incorporated several key features to aligned with the company’s value proposition:
Following the website’s January 2022 launch, CAPREIT experienced significant improvements in various metrics: