111 Queen Street East,
South Building, Suite 450
Toronto, ON M5C 1S2

416-418-2755
data@myleftfoot.biz

Back to recent work

Stubbe’s: Building a Foundation for Growth

Background

Stubbe’s, a leader in the building and construction industry, required a new website to align with ambitious growth plans and effectively showcase their extensive range of products and services. After a competitive bid process, My Left Foot was selected to help Stubbe’s achieve their goals.

Challenge

Stubbe’s needed a website that could:

  • Highlight the verticals they operate in and showcase completed projects.
  • Demonstrate their expertise in the construction industry.
  • Provide a platform to share content about company culture, values, philanthropic efforts, locations, and career opportunities.
  • Offer new ways for customers and new leads to engage with Stubbe’s through forms, downloadable resources, and other interactive features.

Insight

Most competitors sell projects; Stubbe’s sells a partnership driven by innovation and human capital. To bridge this gap, the new website needed to disrupt the “product-only” narrative, elevating Stubbe’s technical mastery while placing their people and culture at the forefront.

Solution

My Left Foot delivered a comprehensive solution that included:
  • Content Strategy & Planning
    A tailored content strategy designed to inform, engage, and inspire Stubbe’s audience while reinforcing the brand and driving action.
  • Website Design and Development
    Services included Information Design, Copywriting, and Creative Design, paired with Technical Front-End Development to bring the vision to life on both desktop and mobile experiences.
  • Implementation Services
    Quality Assurance testing, Google Analytics setup, updates to Stubbe’s hosting environment, and website training for their staff to ensure a seamless transition.

Results

The new website helped transform the brand from a manufacturer into a visionary industry leader.
  • Web Excellence Award – Construction Stubbes.com and My Left Foot were honored with the prestigious excellence award by the Web Excellence Awards—a prominent international competition celebrating the pinnacle of digital creativity and innovation.

The Work