This time it's personal
Updated: Aug 12, 2020
How to personalize your customer's journey with dynamic content.
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations as they move through a customer journey.
To put this into context, five years ago people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. In fact, nearly 74% of users get frustrated with websites that don’t deliver personalized content through the customer journey.
So how does a marketer build a fluid customer journey and meet this high demand for personalized communications? The answer is in understanding how dynamic content can make each customer journey unique to the customer and how this will make static content marketing obsolete.
The art of leveraging dynamic content is all in making your communications read as though they are organic and personalized (i.e., not auto-generated) for each customer on their path to purchase.
We have seven easy ways you can start adding personalized content to your customer journey.
Download our Dynamic Content Go-to Guide today