Social Media Usage Statistics Digital Marketers Need in 2022

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking.

What is AI (Artificial Intelligence) Marketing?

It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly!

Strategies and Differences in B2B vs B2C Marketing

Good marketers know that not every strategy is created equal. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies.

My Left Foot Receives Platinum Certification in SharpSpring Partner Certification Program

Toronto, ON, January 20, 2022 – My Left Foot a digital marketing agency, obtained platinum-level certification in SharpSpring’s partner certification program. Through this program, SharpSpring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, empowers its partners to become experts in marketing automation and rewards top performers with referrals, certification badges… Continue reading My Left Foot Receives Platinum Certification in SharpSpring Partner Certification Program

Three SEO Tactics to Leave Behind in 2022

If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective this year.

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

The State of MarTech: Growth Strategies That Drive Results

Doesn’t it seem like there’s always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and the state of martech evolves has required marketers over the years to find new tools quickly and consistently. This has left many marketing teams managing a complex and disconnected stack of… Continue reading The State of MarTech: Growth Strategies That Drive Results

Building a Good Brand Relationship via Email Marketing

Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse!

How to Convert Data into Actionable Results

Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results.

WISE Trust

WISE Trust needed to bring a new brand to life along with a new website by connecting with members, creating awareness of the plan, while ensuring that that members understood that while the name of the plan had changed, their financial future was in good hands.