Attract quality leads with quality content
Updated: Aug 12
While website traffic has been the most common success metric for B2B marketers in the last several years, a Content Marketing Institute and MarketingProfs study conducted in 2018 suggests the most important content marketing metric these days is sales lead quality.
Generating quality leads has always been a goal for B2B marketers and can be an extremely effective way to identify the relevancy of your messaging. But, the more we dig into this concept, the more it looks like lead generation may be the most valuable concept you can use to grow your business.