As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not. For… Continue reading Chatbots Improve User Experience on Your Website
David Zbar, President at My Left Foot speaks with Todd Westra about Business Leadership. This is an excerpt from a LinkedIn post.
While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Your users might initially get to your website through a link… Continue reading Understanding Cross-Channel Marketing Strategy
One of the most important aspects of running a business is your level of customer retention. Making a one-time sale simply isn’t enough; you must aim to create a loyal customer base that will stick with you over the years. And to effectively build this type of brand trust and client loyalty, you need a… Continue reading Top 5 Customer Retention Marketing Strategies
With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into… Continue reading Why You Need a Marketing Automation Agency and How to Choose One
Canaccede Financial Group Ltd. is a leading full-service partner and provider of purchasing and servicing debt solutions.
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics here are ten helpful tips for enhancing your behavior-based segmentation. … Continue reading 10 Tips for Better Behavior-Based Segmentation
Einstein said “In the midst of every crisis, lies great opportunity,” and while cutting through the uncertainties of this particular crisis may seem challenging, but many businesses are going to come through in good shape and some will even find new ways to flourish. And providing tips for clients looking to fall in the latter… Continue reading Top Tips for Clients During & After Lockdown
As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can be helpful to take comfort in the many ways people are coming together in our country with efforts that are truly unprecedented. Many professional communities and leaders in the industry… Continue reading Why a Powerful MarTech Stack is a Must-Have During a Recession
Toronto, ON – June 17, 2020 – My Left Foot, a leading marketing technology company is excited to announce that we have been named a top B2B advertising agency by Clutch, a leading B2B ratings and reviews platform. Using verified client feedback, Clutch’s Washington DC-based team produces lists of the best agencies and presents them… Continue reading My Left Foot Wins Clutch Award for Top Canadian B2B Advertising and Digital Agencies